Tina Carter leads GospelFest Oakland’s artistic vision, curating music talent, stage programming, and faith-centered entertainment that honors gospel tradition while embracing cultural relevance.

A San Francisco-based event planner and artist manager, Tina is the founder of A Pure Love Affair (APLA)—an event management company established in 2009 that specializes in customized productions and artist representation in the gospel music space. Her roster includes powerhouse vocalists Lena Byrd Miles, Tamara Edwards, and Shelene Huey Booker.

With a professional background in sales and marketing in the tech industry, Tina brings both creative direction and business acumen to her role, ensuring GospelFest Oakland’s stage reflects excellence, soul, and spiritual purpose.